Effective Date: March 10, 2023

Collar LLC. (“Collar”) is committed to providing our customers with high-quality products and exceptional customer service. As part of this commitment, we have adopted a Minimum Advertised Price (“MAP”) Policy for our products (the “Policy”). This Policy applies to all resellers of Collar products in the United States.


a. The Policy sets the minimum advertised price for all Collar products.

b. The minimum advertised price for all Collar products is the price listed on the Collar website or as otherwise communicated by Collar in writing.

c. Resellers are free to sell Collar products at any price they choose, but they may not advertise or promote Collar products at a price below the minimum advertised price.

Policy Violations

a. Collar reserves the right to monitor the advertising and promotional activities of its resellers to ensure compliance with this Policy.

b. If Collar determines that a reseller has advertised or promoted a Collar product below the minimum advertised price, Collar may take any of the following actions:

i. Issue a written warning to the reseller.

ii. Temporarily suspend the reseller’s account.

iii. Permanently terminate the reseller’s account.

Policy Changes

Collar reserves the right to modify or terminate this Policy at any time without notice. Any such modifications or terminations shall be effective immediately upon posting on the Collar website.


By selling Collar products, resellers acknowledge that they have read and understand this Policy and agree to comply with its terms. Resellers further acknowledge that Collar may enforce this Policy against them.

Contact Us

If you have any questions or concerns about this Policy, please contact us at online_usa@collar.com